On August 22, 2023, the first Hainan International Tropical Food Supply Chain Expo (hereinafter referred to as the HIFCE) press conference was grandly held at the Junhua Haiyi Hotel. Lin Chunhong, Vice Chairman of the Hainan Provincial Committee of the China Council for the Promotion of International Trade, Pan Wushan, Deputy Director of the Exhibition Department of the Hainan Provincial Department of Commerce, Feng Xi, Deputy Director of the Consumer Goods Industry Department of the Hainan Provincial Department of Industry and Information Technology, Deng Li, Vice President of the China Cuisine Association, Bian Lei, Director of the Exhibition Department of the China Food Industry Association, and Tang Jiechun, Executive Vice President and Secretary General of the Hainan Food Production and Distribution Association, attended the press conference and delivered speeches, Xu Yachuan, former first level inspector of Hainan Provincial Food and Drug Administration and president of Hainan Catering Service Management Association, presided over the press conference.

It is reported that the exhibition is themed "Focusing on International and Domestic Good Food Ingredients, Building a Double Circulation Trade Platform", with a scale of 50000 square meters. It includes four characteristic exhibition halls: International Food Ingredients Hall, Brand Image Hall, Tropical Boutique Food Ingredients Hall, Prefabricated Vegetables and Supply Chain Hall, and 18 exhibition areas. It will gather more than 6000 brands, more than 35000 exhibits, and is expected to attract 200000 visitors. By adopting online and offline formats such as exhibitions, forums, summits, competitions, celebrity endorsements, and e-commerce live broadcasts, we will sound the Hainan gathering call for global exploration of good ingredients, promoting China's good ingredients to enter the world with a better posture. It is bound to become a new highland for the dual circulation trade of global premium ingredients, a new highland for the debut of global new products and technologies, a new highland for attracting global tropical ingredient clusters, and a new highland for promoting global tropical marine ingredients.

2023HIFCE

2023-10.12-15

High level of exhibition specialization

Focusing on the dual circulation trade of high-quality ingredients

HIFCE will collaborate with RCEP member countries, as well as more than 20 countries, including Italy, Australia, the Republic of Ghana, Greece, Poland, Canada, and more than 30 domestic provincial and municipal governments, as well as Hong Kong, Macao, and Taiwan regions, to jointly create a high-end, professional, and branded global industry event, promoting international and domestic dual circulation.

Multiple new products and technologies appear at exhibitions

HIFCE will publicly release new cases, products, businesses, technologies, and brands in the high-end food ingredient field to the world. Through innovative interaction and immersive flash mobs, the event will create a new product and technology debut feast that combines online and offline.

Concentrated display of multiple categories of tropical marine ingredients

This year's expo will focus on promoting global tropical marine ingredients, and Hainan's leading enterprises and coastal cities and counties will also showcase Hainan bream, pomfret, shrimp, and semi-finished pre made dishes that can be traced from the source to the dining table, to meet the one-stop procurement needs of marine and aquatic products.

Various concurrent activities and a gathering of distinguished guests

2023 RCEP · China (Hainan) International Food Supply Chain Development Conference. More than 30 large-scale international industry summit events, including the 2023 RCEP China (Hainan) International Food Supply Chain Development Conference and the Golden Coconut Cup ·2023 China (Hainan) Top 100 International Good Food Category Competition, were held simultaneously with a series of good performances. It is proposed to invite Long Yongtu, the chief negotiator of China's entry into GATT and WTO, Yin Yulong, an academician of the CAE Member, Zhang Chunhui, the chief scientist of the Chinese food processing and equipment innovation team, Xu Ningning, the executive chairman of the China ASEAN Business Council, Jin Xu, the president of the China International Trade Association, and other 100+industry experts and scholars, the president of the business association, opinion leaders, and leaders of leading enterprises to the site to talk about the new development of the industry.

Combining online and offline, 365 day annual marketing

The exhibition will invite millions of fans and top internet celebrity influencers to live stream and promote products, bringing practical help to exhibitors in brand building, brand awareness enhancement, and sales growth with huge traffic. At the same time, we provide year-round marketing solutions for exhibitors, achieving 365 day year-round marketing promotion.

One-on-one invitation, precise buyer group

One on one precise invitation to over 20000 professional buyers from major supermarkets, hotel groups, and large chain catering procurement teams across the country for on-site docking and ordering.

Heavyweight full media support to promote and expose exhibitors

The organizing committee will collaborate with 350 media outlets including CCTV, CGTN, International Online, China Food News, Xinhua News Agency, etc. to form a comprehensive media promotion matrix, providing comprehensive and multi-dimensional publicity and coverage for exhibitors, achieving precise business and trade coordination between supply and demand sides.

The organizing committee of the HIFCE cordially invites relevant leaders of RCEP national and local governments, business associations, and leaders of scientific research institutions, executives of agricultural products, food deep processing, and prefabricated food enterprises in various cities across the country, management personnel related to food ingredient research and development, quality, and production, enterprises and suppliers of agricultural product origin nationwide, chain catering, commercial circulation, supermarkets, wholesale, retail, parks, takeout, e-commerce, etc Leaders of investment institutions and related enterprises will come to Hainan International Convention and Exhibition Center from October 12th to 15th to participate in the grand event.

(Repeat as above) The first HIFCE has an exhibition area of 50000 square meters, with a total of 2500 international standard booths, divided into four major exhibition halls: International Ingredients Hall, Brand Image Hall, Tropical Boutique Ingredients Hall, and Tropical Ingredients Supply Chain Hall. It is divided into 18 professional exhibition areas, with an expected number of visitors of up to 200000, inviting 20000 professional buyers, covering RCEP member countries and various provinces and regions in China.

Let Chinese good ingredients go global!